Welcome to the unique advertising opportunities with Xpressions!
Advertising through Xpressions is a great way to show your support for the community, while also accessing a unquie and targeted audience for your products and services.
Our main communication vehicles that allow us to provide you with access to our members and a growing awareness by the Trans community of the significance of Xpressions is our monthly newsletter/magazine, our website, Xpressions members only portal, and sponsorship/support of various Xpressions initiatives.
The Newsletter: Typically a full colour, 16 page zany extravaganza of events and trans related articles. Published online to all members; electronic circulation to other Trans-support groups throughout Canada and some U.S. groups with hardcopies distributed to various local trans-healthcare agencies. (If you would like to receive a hard copy of our newsletter, please let me know and one will be sent immediately.)
Our website: The Xpressions.org website is intended as both a gateway to exclusive membership portals and as a beacon to Trans people everywhere that Xpressions exists, is active and is here to support all transgender/transitioned and partners and friends throughout Ontario (and based on membership, eastern Canada) Google reports and average of 716 "qualified" visits per month (deeper than 4 pages) and a 66.4% average "new" visits per month.
Exclusive Membership Portals: This is an exciting new development centred around individual members profiles. Each member generates their own unique online portal including: favourite retail stores, personal clothing sizes, colours, cosmetics, photographs, membership and personal history, etc., and most important perhaps rating of service providers that is shared amongst other members. In addition to the general membership portals, new portals are being developed to support distinct groups such as TransMen, and S3O’s (Significant, Supporting and Special Others).
Sponsored/Supported Events: As we outreach to the healthcare and greater Trans' community through conferences, TransSpace and individual agencies, your support and our declaration of your support is important.
Current Advertising Rates:
All adverts appear in the 12/monthly newsletters, as a a website banner ad rotating on every page refresh, In the recommended shopping and services that appear in every new membership kit and on the web site. Newsletters are circulated to all members and affiliated groups in Canada and North East US. Plus Newsletters are available at Trans Health Care providers in the Toronto area.
- 1/8 page/Business card size ad = $120 per year ($5 per issue + $60 for web banner and listing in preferred shopping list)
- 1/4 page/2 business card size equivalent = $160 per year ($8.33 per issue + $60 for web banner and listing in preferred shopping list)
- 1/2 page/4 business card size equivalent = $204 per year ($12 per issue + $60 for web banner and listing in preferred shopping list)
- Banner Ad' on website only $60
Please note that the above rates include a rotating website banner on ALL pages other than the home page. If you are not already taking advantage of our web-banners, please provide website banner artwork (468 x 60 pixels).
Sponsorship/support for Xpressions initiatives:
Some of the upcoming sponsoring opportunities are:
- Open House and Printed materials to support new Trans' Health centre in York Region
- Banners and participation in Bill C 389 support and the 2011 Trans March
- Printed copies of the Newsletter to Trans Health agencies in the Greater Toronto Area. (i.e. courtsey of...)
- Provision of workshops through Trans' service providers, and agencies.
If support this kind of initiative is of interest to you or your organization, please contact Sallyatthehelm@xpressions.org